Services
Cold Email Outreach
1
Client Background
Founded in 2018 in response to the Supreme Court’s sales tax ruling-
Kintsugi AI provides AI-powered solutions to simplify sales tax compliance for fast-growing businesses. Addressing the complexities of multi-state tax regulations, they offer a platform designed to automate and streamline compliance, allowing businesses to focus on growth.
Led by experienced tech professionals from companies like Facebook and Atlassian, Kintsugi AI aims to transform sales tax from a burden into a seamless, data-driven process.
2
Challenge Faced
Cold Emails Going to Spam
While Kintsugi had tested out cold email outbound to good results, previous agencies soon burned their domains and put their emails in spam.
Agencies Gatekeeping Infrastructure
While good agencies were able to crack outbound, they often retained the infrastructure, blocking them from transparent spam tests and cold email infrastructure.
3
Solution Provided
The Inboxpirates Consulting team quickly provided a 3 step solution:
Transparent 1st party cold email infrastructure
Inboxpirates quickly realised the value of transparent infrastructure after hearing their past bad experiences.
We bought all the domains, inboxes and configured them all on the client’s credentials and IT systems.
Shopify & Stripe User List Procurement
We also figured a common signal among deal wins, most of the list was dominated by Shopify Plus powered websites. We worked with Built with to quickly get all the websites powered by Shopify plus to accelerated lead generation.
Cold Email Copy Rewrites
With over 14,000 inboxes monitored and 10M+ emails sent using the inboxpirates platform and consulting we picked the red flags in existing copy and changed the outreach messaging.
4
Implementation Process
Here’s a concise glimpse into our project journey. Despite various challenges, we successfully aligned with the client’s vision, navigating through the intricacies to deliver results. Below, discover the step-by-step process we undertook to meet and exceed client expectations.
1
Strategic Planning
Conducted thorough market research to find winning deals with Ecomm and SaaS.
2
List Procurement
Procured a list of Shopify Plus users list and started enrichment with Clay.com.
3
Copy Research
Implemented 3 different variants of email copy to find the winning copy and scale it to several ecomm companies.
4
Infra Setup
Setup a email spam monitoring system with a open delivery system with Smartlead, Instantly & Google Workspace
5
Launch
Successfully launched the Kintsugi Email Outreach Program on Instantly and Smartlead.
5
Results and Outcomes
Here are the KPIs observed during the first 3 month period with our cold email outreach
6
Conclusions
Kintsugi AI needed a scalable outbound strategy to generate high-value leads for their sales tax automation platform—and we delivered.
In just two months, our cold email outreach secured 23 sales-qualified leads (SQLs) from fast-growing ecommerce and SaaS businesses struggling with multi-state tax compliance.
With an average deal size of $10K, this effort translated into a $40K sales pipeline, driving immediate revenue opportunities.
More importantly, the campaign achieved a 2X ROI, proving the efficiency of our targeted outreach strategy. By positioning Kintsugi AI as the go-to solution for seamless tax compliance, we helped them not only generate leads but also accelerate their sales cycle with high-intent prospects.