Cold Email Positive Reply Subsequence (12 Steps – Email + Linkedin + Loom) 

Email Reply:

Hey {{firstName}}, thanks for expressing interest in learning more about us. 

I’ve tagged my account manager to take this forward. 

Best, 

{{fullName}}

{{CompanyName}} 

Step: Create a relevant case study.  

Create a new email with the subject line –

Subject: Your Solution to {{Problem}} is here. 

Body: 

Hi {{firstName}}, my colleague {{cold-email-sender}} reached out to you a while back to improve {{companyName}}’s {{KPI}}. 

We’ve taken some time to ponder upon the best strategies you can use to improve your {{KPI}} with

• {{feature1}}
• {{feature2}}
• {{feature3}}

I’m attaching a PDF, with these particulars:

• A Cheat Sheet to Improve {{KPI}}
• About Us
• A relevant case study

However, I have a strong feeling that we’d need a call to take this forward. 

I’d love to hop on a call with you to discuss your challenges around {{problem}}.

Would any of these times work for you? 

• Thursday, 4 Feb, 2024 – 9 AM to 12 PM Eastern Time Zone
• Friday, 4 Feb, 2024 – 9 AM to 12 PM Eastern Time Zone
• Saturday, 4 Feb, 2024 – 9 AM to 12 PM Eastern Time Zone

Looking forward to talking to you, and I hope you appreciate our recommendations. 

REALLY IMPORTANT THAT YOU DON’T SEND A CALENDLY LINK – NO C-SUITE EXECUTIVE WANTS TO. 

Another Cadence to use when someone positively replies to your cold Email:   

New thread: 

Subject: {{companyName}}’s {{problem}} Strategy with {{CompanyName}}

Body:

Hi {{firstName}}, hope you’re well. Following up on my colleague {{cold-email-sender}}’s previous communication,

I’m reaching out to ensure you have all the necessary information to explore how {{sender-company}} can amplify {{KPI}} for {{company}}.

Personalized Insights:

To start, I’ve prepared a detailed PDF offering tailored insights &

actionable recommendations for enhancement of {{company}}. 

Please find the documents attached for your review:

<Name the PDF’s.> 

​​Scheduling a Consultation:

I’d like to discuss these suggestions and how we can collaborate to strengthen your {{KPI}} 

I also feel the due diligence we’ve put on the deck requires a call to explain in detail. 

Please let me know which of the following times suits you best for a virtual meeting:

Monday, 26th February: 9:30 AM – 12:30 PM Eastern Time

Tuesday, 27th February: 9:00 AM – 11:30 AM Eastern Time

Wednesday, 28th February: 10:00 AM – 1:00 PM Eastern Time

We can tentatively hold a slot and adjust as necessary to accommodate your schedule. 

A meeting reminder will be sent in advance.

Further Insights:

For additional context on our approach and success stories, I’m including overviews of our services and case studies:

1. About Our Firm (check attachment: about-{{your-company-name}}.pdf)
2. Clientele on Organic Linkedin (check attachment: {{your-company-name-clientele}}.pdf)

Expect a follow-up with specific case studies and content strategies tailored to {{company}} needs.

Thank you for considering this opportunity to elevate {{company}}’s {{KPI}}.

I look forward to your feedback and the chance to discuss our potential collaboration.

Next Step: Add them to your LinkedIn and send the following connection message: 

Hey {{name}}, we just connected over email about {{companyName}}’s {{KPI}}. Would love to connect with you and learn more about your {{topic}} capabilities!

Next Step: After 1 day, visit their profile and comment on their post if recent, like if it’s old. 

Next Step: 2 days later: Reply to the same email 

Hey {{firstName}}, did you get a chance to look at going through our email? 

Please let me know if you have any questions about our insights.

I hope to hear from you to chat about what we could do for you. 

Next Step: 2 days later: Competitor Inspiration.

New email: Subject: {{competitor}} 

Body: 

Hi {{name}}, I got inspired by {{competitor}} to do {{X}} 

Do you think you’d be interested in recreating this for {{company}}? 

Next Step: LinkedIn message if the connection is accepted 

Hi {{name}}, my colleague briefly connected with you via email and we sent an email to reach you. 

I’m attaching it here because we’re not sure if it reached you. 

I’d love to set up some time to walk through our strategies and see if it’s fit to strike a partnership with {{companyName}}.

Step 11: 2 days later: Loom or phone call or SMS

Have their website as background and talk about a recent case study. 

Step 12: 2 days later: Breakup 

Hi, I’m not sure if this improving {{KPI}} is a priority for {{company}} anymore. 

Should I follow up after a couple of months?