With over 1 billion members 🌍 and 58.4 million registered companies, LinkedIn is a top platform for B2B marketing.
Around 75% of B2B marketers use LinkedIn ads 📈, and 82% of businesses report success with their campaigns.
Thinking about LinkedIn ads? Here are the key benefits:
Let’s check out 👀 the best LinkedIn ad examples to inspire you in 2024!
These examples show best practices in design, writing, and targeting to help brands connect with their audience and get results.
Ad Format: Video
Ad Objective: Lead Generation
Industry: B2B
Visuals: The video ad features dynamic visuals that grab attention as users scroll through their feeds.
Call-to-Action (CTA): “Learn more”
Key Takeaways:
→ Shows how to set up your first Journey with their new Chat solution.
→ Explains how you can use Journeys to send messages, start live chats, book meetings, and more.
Ad Format: Images and Form Fills
Ad Objective: Lead Generation
Industry: B2B HR Tech
Visuals: These sets of LinkedIn ads for B2B focus on a customer testimonial, G2 badges, and lead magnets like downloading a guide on Onboarding employees.
Call-to-Action (CTA): “Request Demo”
Key Takeaways:
→ Use Customer Testimonials to show off products
→ Building credibility on the middle layer using awards like G2 badges are easy ways to build credibility.
Ad Format: Images and Form Fills
Ad Objective: Lead Generation
Industry: B2B Dev Tools
Visuals: These set of Linkedin Ads for B2B focus on a customer testimonial, and gift badges to take demos, popularized by Rippling
Call-to-Action (CTA): “Request Demo”
Key Takeaways:
→ Incentivizing LinkedIn ads For B2B with gift cards from Doordash, and Amazon works well (for high ticket services).
→ Getting case studies and testimonials from your warm connections is crucial before publishing ad campaigns.
Ad Format: Video & Image
Ad Objective: Lead Generation
Industry: B2B
Visuals: The ad utilizes a combination of engaging videos and images, incorporating celebratory elements to capture attention and convey a positive message.
Call-to-Action (CTA): “Sign Up” and “Learn More”
Key Takeaways:
→ The video highlights the core features of Smartlead and demonstrates how it can streamline lead generation processes.
→ Images and celebratory visuals emphasize user success stories and milestones, creating a sense of achievement and motivation for potential customers.
Ad Format: Flyers/PDFs & Image
Ad Objective: Lead Generation
Industry: Medical Devices
Visuals: The ads feature event pictures and professional flyers or PDFs, predominantly using a color scheme of blue, white, and black. These elements create a clean and professional look, suitable for the medical device industry.
Call-to-Action (CTA): “Get Demo”
Key Takeaways:
→ These ad highlights how Smarteeva simplifies life for medical device companies by offering advanced complaint handling and post-market surveillance tools.
→ The use of real-world event pictures and informative flyers builds trust and credibility, enticing potential customers to explore further.
→ The use of consistent color schemes and professional visuals builds trust and credibility, making the ads visually appealing and aligned with industry standards.
Ad Format: Image
Ad Objective: Lead Generation
Industry: B2C
Visuals: The ads utilize compelling images to convey key information about the product.
The visuals are designed to be informative and engaging, helping to communicate the benefits of Zingtree’s AI-enabled CX automation platform.
Call-to-Action (CTA): “Learn More”
Key Takeaways:
→ Informative images provide clear insights into how the platform works and its benefits, helping to educate potential customers and drive interest.
→ Emphasizes Zingtree’s role in streamlining CX processes for B2C enterprises, making it easier for businesses to deliver efficient and effective customer support.
Ad Format: Video, Carousel & Image
Ad Objective: Lead Generation
Industry: B2B
Visuals: The ads use videos, carousels, and images to show how Netacea’s bot protection works. The consistent look helps build brand trust.
Call-to-Action (CTA): “Learn More” and “Request Demo”
Key Takeaways:
→ Shows how Netacea’s AI can block bots easily, helping keep websites, apps, and APIs safe without needing agents.
→ The different ad formats (video, carousel, image) clearly explain the product’s features and benefits, making it easy for viewers to understand.
Ad Format: Image
Ad Objective: Lead Generation
Industry: B2B
Visuals: The ads use images that clearly show what Mixpanel does with short, simple sentences. They also include numbers or results to highlight the platform’s benefits. The images match Mixpanel’s brand colors.
Call-to-Action (CTA): “Request Demo”
Key Takeaways:
→ Shows what Mixpanel offers and its benefits using clear images and brief text.
→ Use numbers or results in the images to show the platform’s impact.
→ Using emojis ( that aren’t ChatGPT-ish) makes the text more readable and eye-catching.
Ad Format: Image
Ad Objective: Lead Generation
Industry: B2B
Visuals: The ads feature consistent image colors and use strong visual elements to promote a blog. The images are designed to catch attention and provide valuable information about Lacework’s offerings.
Call-to-Action (CTA): “Learn More”
Key Takeaways:
→ Highlights Lacework’s advanced AI-powered cloud security platform that uses ML/AI to reduce risks and stop threats quickly.
→ Promotes a blog that provides detailed information, helping to educate and engage potential customers.
Ad Format: Image & Video
Ad Objective: Lead Generation
Industry: B2B
Visuals: The ads use both images and videos to promote webinars and provide informative content about HockeyStack.
Call-to-Action (CTA): “Learn More”
Key Takeaways:
→ Showcases how HockeyStack helps B2B revenue teams by providing modern attribution, holistic buyer journeys, and account insights.
→ Promotes webinars and offers informative content to engage potential customers and demonstrate the platform’s value.
→ Uses a mix of images and videos to effectively communicate the benefits of the platform and encourage viewers to learn more.
Ad Format: Image
Ad Objective: Lead Generation
Industry: B2B
Visuals: The ads feature beautiful and eye-catching images with a consistent color scheme showcasing testimonials and articles.
Call-to-Action (CTA): “Request Demo”
Key Takeaways:
→ Highlights how SEOmonitor helps clients with accurate SEO forecasting, proactive rank tracking, and automated reporting.
→ Uses striking visuals and consistent colors to capture attention and effectively communicate the platform’s benefits.
→ Includes testimonials and articles to build trust and demonstrate the value of the platform, while listicles in the text make complex information easy to digest.
Ad Format: Video & Image
Ad Objective: Lead Generation
Industry: B2B
Visuals: The ads feature informative videos and offer guides to provide additional value and insights.
Call-to-Action (CTA): “Download”
Key Takeaways:
→ Shows how Outreach enhances sales processes and effectiveness through detailed, informative videos.
→ Provides guides to help potential customers understand and utilize the platform better, adding value and driving engagement.
→ Uses videos to clearly communicate the platform’s features and benefits, encouraging viewers to download the guides and learn more.
Ad Format: Image & Carousel
Ad Objective: Lead Generation
Industry: B2B
Visuals: The ads use images and carousels with a consistent color scheme matching Metadata.io’s logo. They also include engaging visuals featuring people from movies to make the ads more eye-catching and relatable.
Call-to-Action (CTA): “Sign Up”
Key Takeaways:
→ Shows how Metadata.io is better as compared to their competitors.
→ Utilizes visually engaging images and carousels to capture attention and convey the platform’s effectiveness in optimizing ad investments.
→ Incorporates creative visuals, including movie-style imagery, to make the ads stand out and attract potential customers.
Ad Format: Image
Ad Objective: Lead Generation
Industry: B2B
Visuals: The ads feature a greyish color scheme accompanied by bright colors and use cartoon-style images to create a friendly and approachable look.
The text directly addresses startup needs, making it clear that these ads are tailored for early-stage companies.
Call-to-Action (CTA): “Apply Now”
Key Takeaways:
→ Communicates what the ads are about and shows for which market segment these ads are for.
Ad Format: Image
Ad Objective: Lead Generation
Industry: B2B
Visuals: The ads use clear images to show how Databox helps businesses. They highlight high ratings from G2 and Capterra and include an image featuring G2 badges and client reviews.
Call-to-Action (CTA): “Learn More”
Key Takeaways:
→ Shows how Databox helps businesses with easy-to-understand messages and high ratings from G2 and Capterra.
→ Uses simple images to explain the benefits quickly and effectively, with emphasis on client reviews and ratings.
→ Builds trust by showcasing positive ratings and client feedback, encouraging viewers to learn more about the platform.
Ad Format: Image
Ad Objective: Lead Generation
Industry: B2B
Visuals: The ads feature simple, clean images with minimal text, making them easy to read and understand.
The design focuses on clarity and efficiency, aligning with Asana’s project management philosophy.
Call-to-Action (CTA): “Learn More”
Key Takeaways:
→ Uses straightforward, minimalistic visuals with less text to ensure clarity and ease of reading, reflecting Asana’s emphasis on simplicity in project management.
→ The clean design effectively communicates key information without overwhelming viewers, encouraging them to learn more about the platform.
→ The simplicity of the ad design helps convey the platform’s user-friendly approach, making it accessible and engaging.
Ad Format: Image & Video
Ad Objective: Lead Generation
Industry: B2B
Visuals: The ads use engaging images and videos to showcase Writesonic’s AI-powered writing tools. They highlight the platform’s capabilities with simple, clear visuals and concise text.
Call-to-Action (CTA): “Book A Free Demo”
Key Takeaways:
→ Shows how Writesonic’s AI tools can streamline content creation with engaging visuals and straightforward messaging.
→ Uses a mix of images and videos to effectively communicate the platform’s benefits and attract potential users.
→ Encourages viewers to try the platform with a direct CTA, driving lead generation.
Ad Format: Image & Video
Ad Objective: Lead Generation
Industry: B2B
Visuals: The ads feature images and videos that highlight Hotjar’s user behavior analytics tools and the upcoming webinars.
They focus on showing how Hotjar can help businesses understand user interactions and improve their websites.
Call-to-Action (CTA): “Learn More” &” Register”
Key Takeaways:
→ Uses images and videos to show the platform’s features and benefits, making it easy for viewers to understand.
→ Encourages engagement by promoting their webinar.
Ad Format: Image & Video
Ad Objective: Lead Generation
Industry: B2B
Visuals: The ads use images and videos that match Fathom’s branding.
They feature employees’ words to show how Fathom can help with business management.
Call-to-Action (CTA): “Learn more”
Key Takeaways:
→ Shows how Fathom’s reporting and forecasting tools can make business management easier with images and videos that fit their brand.
→ Uses quotes from employees to explain how the platform helps with financial insights.
→ Encourages viewers to learn more and see how Fathom can simplify their business processes.
Ad Format: Image Ad
Ad Objective: Lead Generation/Awareness
Industry: B2B
Visuals: The image features a bold design with a hedgehog icon and visual elements like charts and graphs, reflecting Posthog’s focus on data analysis.
Also, the image highlights Posthog’s transparent pricing plans and customizable survey templates, etc.
CTA (Call-to-Action): “Sign up” or “Learn More”
Key Takeaways:
– Effectively communicates Posthog’s value proposition in a concise and visually appealing way
– Simple headline and subtitle make it easy to understand the platform’s benefits
– Calming color scheme helps to build trust with potential customers
– Industry-specific language (“Build, Measure, Learn”) resonates with software development professionals
Ad Format: Image & Video
Ad Objective: Lead Generation
Industry: B2B
Visuals: The ads use images and videos featuring questions to engage viewers and prompt them to think about their data challenges.
They highlight how Tableau’s data visualization tools can turn complex data into clear, actionable insights.
Call-to-Action (CTA): “Learn More”
Key Takeaways:
→ Engages viewers by posing questions about their data challenges, creating a connection with their needs.
→ Uses visuals to showcase how Tableau can simplify data analysis and provide valuable insights.
→ Encourages viewers to learn more about how Tableau’s tools can help address their data-related issues.
Ad Format: Carousel & Image
Ad Objective: Lead Generation/ Providing Knowledge
Industry: B2B
Visuals: The ads use a carousel to showcase interactive product stories and an image with bold text.
They emphasize more on informative material like newsletters or interactive stories.
Call-to-Action (CTA): “Sign Up”
Key Takeaways:
→ They feature interactive stories about products, engaging viewers with dynamic content.
→ Bold text and images highlight the newsletter’s appeal to AI and tech enthusiasts, showcasing its relevance and value.
→ Encourages sign-ups by clearly communicating the benefits of staying updated with product innovations and industry news.
Ad Format: Image
Ad Objective: Awareness/ lead generation/ providing knowledge
Industry: B2B
Visuals: The ads use clear, straightforward images. The visuals are designed to be easy to understand and not overly complex.
Also, these sets of LinkedIn ads for B2B focus on lead magnets like downloading a report.
Call-to-Action (CTA): “Download”
Key Takeaways:
→ Provides clear, easy-to-understand visuals that show how HubSpot can assist with business processes.
→ Encourages viewers to download resources to learn more about how HubSpot can support their business.
Ad Format: Video
Ad Objective: Lead Generation
Industry: B2B
Visuals: The ads feature two types of videos: one with employee insights and another showcasing the website-building process.
These videos help highlight Wix.com’s capabilities in creating and scaling websites with ease.
Call-to-Action (CTA): “Learn More”
Key Takeaways:
→ Features videos from employees and process demonstrations to show how Wix.com helps users build and scale websites confidently.
→ Human interaction via video helps build trust as well
→ Encourages viewers to learn more about how Wix.com can support their website creation needs with its comprehensive tools.
Ad Format: Image
Ad Objective: Lead Generation
Industry: B2B
Visuals: The ads feature images showcasing events and webinars related to Mailgun’s products.
They use a range of colors that align with the brand, emphasizing various aspects of the service.
Call-to-Action (CTA): “Learn More”
Key Takeaways:
→ Highlights Mailgun’s events and webinars, providing insights into the product’s benefits through vibrant and engaging visuals.
→ Uses branded colors to maintain consistency and catch viewers’ attention.
→ Encourages viewers to learn more about Mailgun’s offerings by showcasing informative events and webinars.
Ad Format: Image
Ad Objective: Lead Generation
Industry: B2B
Visuals: The ads feature images that provide guides and reports as lead magnets.
The visuals use Stripe’s brand colors to enhance recognition and attract attention.
Key Takeaways:
→ Uses visually appealing images to offer guides and resources, emphasizing Stripe’s value as a payment solution provider.
→ The consistent use of brand colors helps in immediate recognition and trust-building.
→ Encourages viewers to learn more by offering valuable resources and lead magnets.
Ad Format: Video & Image
Ad Objective: Lead Generation
Industry: B2B
Visuals: The ads combine videos and images with eye-catching graphics on a white background. They use simple yet engaging visuals to attract attention and clearly convey the benefits of WeWork’s services.
Call-to-Action (CTA): “Learn More” & “Register”
Key Takeaways:
→ Combines video and image content to effectively showcase WeWork’s offerings with visually striking and straightforward graphics.
→ Maintains a clean, white background to highlight key messages and enhance visual appeal.
→ Encourages both learning more about WeWork’s services and registering for additional information.
Ad Format: Image
Ad Objective: Lead Generation
Industry: B2B
Visuals: The ads use images to share valuable articles and guides. The visuals are aligned with the brand’s color scheme, presenting information clearly and engagingly.
Key Takeaways:
→ Features images that highlight valuable articles and guides, showcasing Rise’s expertise and resources.
→ The use of consistent brand colors and straightforward visuals helps attract and engage viewers.
→ Encourages viewers to download resources and learn more about the company’s offerings.
Ad Format: Video, Carousel & Image
Ad Objective: Lead Generation
Industry: B2B
Visuals: The ads use a mix of video, carousel, and images to share valuable articles and guides.
The visuals are aligned with the brand’s color scheme, providing a cohesive and professional look.
Key Takeaways:
→ Uses diverse ad formats to deliver valuable articles and guides, showcasing Mouseflow’s expertise and resources.
→ The consistent use of brand colors and engaging content helps attract and retain viewer interest.
→ Encourages viewers to download resources and learn more about the company’s offerings.
Ad Format: Image
Ad Objective: Lead Generation
Industry: B2B
Visuals: These sets of LinkedIn ads for B2B focus on G2 badges, and showcasing the results.
Call-to-Action (CTA): “Request a Demo”
Key Takeaways:
→ Focuses on providing clear information and results to potential customers about the platform’s benefits.
→ Encourages viewers to request a demo to see how Paragon can enhance their business operations.
Begin with simple messaging, test different designs, and refine based on what resonates best with your audience.
We hope you enjoyed this post of ours, if you want to run Linkedin Ads book a call with us here
Inboxpirates Consulting operates as a demand generation agency catering to SaaS products and B2B service providers. We assist our clients with LinkedIn content marketing, LinkedIn ads, and LinkedIn Events to generate inbound leads.