Client
Integrity Power Search
Projects Timeline
2023-2023
Services
Cold Email Outreach
Hyperpersonalized Outreach
1
Client Background
Integrity Power Search is a boutique retained search firm specializing in placing top talent with startups and PE-backed tech companies across North America. Since 2012, IPS has completed over 1,000 searches, helping clients achieve billions in exits. With deep expertise in engineering, product, sales, and leadership roles, IPS partners with leading firms backed by investors like Sequoia, Andreessen Horowitz, and General Catalyst.
2
Challenge Faced
In the fallout of the 2023 funding freezes, startups started to save up on cash. This, combined with unemployment skyrocketing in the US, most tech talent, unlike the COVID boom of 2020 to 2021, weren’t ready to quit jobs. The existing job posts on LinkedIn skyrocketed from 50 applications to 700+ applications in hours. Hence, companies were hesitant to use external agencies for staffing.
Most companies, due to lack of foreseeable funding, also had decided to cut off their hiring for a while.
3
Solutions Provided
The founders had come with us based on our outreach systems and were thoroughly impressed with our hyper-personalization strategies.This worked out amazingly well, as the reply rates went from 3% to 14%.
4
Implementation Process
Here’s a concise glimpse into our project journey. Despite various challenges, we successfully aligned with the client’s vision, navigating through the intricacies to deliver results. Below, discover the step-by-step process we undertook to meet and exceed client expectations.
1
Deep Prospect Research
Identify and qualify high-intent leads using firmographics, technographics, and behavioral insights to ensure strong targeting.
2
Contact Data Enrichment
Enhance prospect profiles with relevant insights like past interactions, job changes, and competitor usage for deeper personalization.
3
Hyper Personalization
Craft unique, value-driven messages using dynamic variables, social proof, and context-specific pain points to boost reply rates.
4
Domain & Deliverability
Set up warmed-up domains, inbox rotation, and authentication (SPF, DKIM, DMARC) to maintain high email deliverability.
5
Outreach, Follow-up & Nurturing
5
Results and Outcomes
Here’s a concise glimpse into our project journey. Despite various challenges, we successfully aligned with the client’s vision, navigating through the intricacies to deliver results. Below, discover the step-by-step process we undertook to meet and exceed client expectations.
Reply Rate
The campaign achieved high user engagement with an average reply rate exceeding industry standards.
Sales Pipeline
Users praised the intuitive design, interactive features, and the seamless navigation experience.
Market Recognition
The client gained industry attention, receiving positive reviews and media recognition.
Sales Meetings
Client observed a considerable surge in the meetings, surpassing the initial projections significantly.
6
Conclusions
The Qiyorie Social Media Mobile App project was a testament to successful collaboration and innovation.
By addressing the client’s challenges with a strategic approach, our team delivered a mobile app that not only met but exceeded expectations, marking a significant milestone in the client’s journey towards digital prominence.
