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How Hyper Personalized Outreach Helped This Staffing Company Get 5 Meetings In a Bearish Investment Climate

85%

open rate

14%+

Reply Rates

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  • Integrity Power Search

Category

Recruiting and Staffing

Industry

Tech & Healthcare

Company size

Early stage Startups

About

Integrity Power Search is a boutique retained search firm for early-stage startups. They partner with early-stage startups that have raised funds to find top-notch talent.
They’ve been excellent in assembling teams of popular startups like Duolingo, M1 Finance, Glassdoor and more.

Challenges for Integrity Power Search

2 crucial challenges we faced:

01. Harsh investment climate

In the fallout of the 2023 funding freezes, startups started to save up on cash. This, combined with unemployment skyrocketing in the US, most tech talent, unlike the COVID boom of 2020 to 2021, weren’t ready to quit jobs. The existing job posts on LinkedIn skyrocketed from 50 applications to 700+ applications in hours. Hence, companies were hesitant to use external agencies for staffing.

02. Hiring freezes

Most companies, due to lack of foreseeable funding, also had decided to cut off their hiring for a while.
 
 

85%

Open Rates

Our Process

Generating the Best Leads

Our Strategy

  • The founders had come with us based on our outreach systems and were thoroughly impressed with our hyper-personalization strategies.This worked out amazingly well, as the reply rates went from 3% to 14%.

Finding the ICP

  • Based on the company’s extensive expertise, we were able to strategize the Ideal Customer Persona easily with:
  • 5 to 50-person companies
  • Tech and healthcare companies funded by the same investors
  • CEOs, CTOs and COOs, followed by VPs, were the stakeholders.
  • However, upon closer inspection, we found that,
    Companies with
  • less than 2 years of recruitment
  • Received $1M+ in funding within the last 3 years
  • were more open to discussing their hiring needs with external agencies.

Challenges we faced

Lack of market need

Intense rivalry with numerous strong competitors vying for market share, making profitability and success challenging.

Extremely fierce competition

Most of the HRBPs were out of the office as they mainly worked on contract, and this was one of the biggest challenges for us to overcome as there weren’t any great channels for us to tap into without prospects opening their inbox.

Results

5

Meetings, 3 Deals in the Pipeline

14%+

Reply Rates

  • 15%+ positive replies from top tech companies funded by the best VCs, like
  • Five meetings with high-intent startups hunting for talent
  • 3+ pipeline deals to revisit once the hiring freezes were off.

Takeaways

  • According to our massive email test size (30,000+) with hyper-personalization - the biggest factor of personalization that received the most replies among 22 factors was the inclusion of pets in the outreach if they had mentioned it in their social media handles.
  • While hyper-personalization boosted replies by 3X, it didn’t necessarily mean better conversion rates for service-based companies.
  • The omni-channel approach of cold email outreach + following up on Linkedin boosted replies by 10%.

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You might be one linkedin post away from reaching your dream customer.

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Inboxpirates Consulting operates as a demand generation agency catering to SaaS products and B2B service providers. We assist our clients with LinkedIn content marketing, LinkedIn ads, and LinkedIn Events to generate inbound leads.

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