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1000+ LinkedIn followers, 20+ Signups with Usermaven

20+

Signups

7%

Reply Rate

  • Home
  • Case Studies
  • Anzenna

Category

B2B SaaS

Industry

Tech

Company size

SMB and Early Stage Startups

About

Usermaven is an AI-based analytics platform for SaaS companies that captures a customer’s journey from acquisition to churn. They have specific features that make it easy for SaaS companies to track KPIs and integrate with AI to make product metrics a breeze.

Challenges for Anzenna

2 crucial challenges we faced:

01. Existing Competition

Existing competition that are VC-funded startups and big tech giants like Google and Mixpanel being in the space makes it harder for startups to penetrate and compete with existing players.

02. Integrations & Migrations

Every SaaS had an existing CRM and tool, so a technical challenge involved training staff to migrate to the newer (but much easier) platform.
 
 

20+

Signups

Our Process

Generating the Best Leads

Our Strategy

  • Since the product was freemium and had strong existing competition, we decided to take the route of educating the ideal customers with the advantages of a
  • Simpler dashboard
  • A plug-and-play solution that has the main metrics out of the box.

Finding the ICP

  • We initially figured that for early-stage SaaS companies
  • Co-founders
  • CEOs
  • CTOs &
  • Head of Marketing / Growth
  • formed our ICP as they often field metrics questions to investors and internal discussions.
    However, upon closer replies, we found that the best-converting job roles were
  • Chief Product Officer
  • Product Marketing Manager
  • which made our processes so much better in general!

Challenges we faced

Replacing existing workflows

Most customer success folks had a setup they were already comfortable with tools they adopted when the company started.

Results

20+

Signups

7%

Reply Rate

  • 20+ signups from ICP companies, including 5+ TechStars and YC companies.
  • 1000+ followers on LinkedIn from direct ICP, conversations that added pipeline deals.
  • 15% increase in engagement

Takeaways

  • Finding the right job titles can be crucial to the success of an outreach journey
  • Leveraging alternatives of companies from the same industry you’ve had past success with can be a great strategy to drive conversions.
  • Adding value to Linkedin connections before pitching, drastically influences the results of the company.

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You might be one linkedin post away from reaching your dream customer.

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Inboxpirates Consulting operates as a demand generation agency catering to SaaS products and B2B service providers. We assist our clients with LinkedIn content marketing, LinkedIn ads, and LinkedIn Events to generate inbound leads.

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