fbpx
Free Strategy Call

How we helped Healia Health, a Healthcare Insure Tech Company, Fix their Email Deliverability for 20K+ emails.

80%+

primary inbox placement

20K+

Emails delivered

  • Home
  • Case Studies
  • Healia

Category

Insuretech, Healthcare

Industry

Tech, Fintech,
Healthcare, Civil, Aviation

Company size

50 to 2000+

About

Healia Health is an insure-tech company that helps companies in the US save over $16k per employee using the Total Care Option. They work alongside brokers to help save on rising healthcare premiums.

Challenges for Healia

2 crucial challenges we faced:

01. Very tight deadlines

Companies in the US completed open enrollment within two months before winter. The other problem was the registration was finalized at different months for different companies nationwide.

02. Channels used to reach the ICP

Most companies didn’t decide on healthcare enrollment over email and weren’t in office throughout the year. Hence, the availability was a huge challenge.

20k+

Email Delivered

Our Process

Generating the Best Leads

Root Problems

  • We also figured out the root cause of most deliverability issues, which were:
  • Images &
  • Links
  • We re-wrote the campaigns as well as incorporated existing ones with over
  • 19+ inboxes
  • Sending out 1000+ emails everyday

Finding the ICP

  • We started our usual process with finding the right stakeholders and split them into two parts, One was regarding the financials of the company aimed at
  • CEOs
  • CFOs
  • Financial Risk Officers
  • who are interested in cutting costs
    And, of course, the HR department includes:
  • HR Business Partners
  • VP and Directors of HR
  • Chief People Officers
  • Head of HR
  • HR Managers
  • Who were more concerned about providing the best healthcare options to the average 23% of employees who opt out of company healthcare enrollment.

Challenges we faced

Confusion with brokers

The biggest challenge was communicating that we worked alongside health insurance brokers, as most people replied that they already had a broker.

Inability to reach stakeholders

Most of the HRBPs were out of the office as they mainly worked on contract, and this was one of the biggest challenges for us to overcome as there weren’t any great channels for us to tap into without prospects opening their inbox.

Results

80%+

primary inbox placement

20K+

Emails Delivered

  • We were able to place 80+% of the inbox into
  • We boosted email replies from 0.05% to 3% on average.
  • We added one meeting to the pipeline.

Takeaways

  • Email might not be an excellent channel for products or services typically purchased using vendors in door-to-door or referral sales.
  • Identifying key stakeholders and channels

Discover more Case studies

10 Meetings Including Bloomberg for Early Stage Security Company Anzenna, in 3 months

Read More

How Hyper Personalized Outreach Helped This Staffing Company Get 5 Meetings In a Bearish Investment Climate​

Read More

10 Meetings Including Bloomberg for Early Stage Security Company Anzenna, in 3 months

Read More

You might be one linkedin post away from reaching your dream customer.

Schedule a Call

Inboxpirates Consulting operates as a demand generation agency catering to SaaS products and B2B service providers. We assist our clients with LinkedIn content marketing, LinkedIn ads, and LinkedIn Events to generate inbound leads.

Our Company

Our Services

  • Linkedin Organic Content

Social Media

  • Instagram
  • Twitter
  • Youtube
  • Linkedin